CPG Intelligence Platform — Intelligence that arrives without you asking

Monday morning: six segment briefs land. Alongside them, findings about your own business, computed from your data. Accounts that need attention. Products shifting velocity. Distributors falling behind. You didn't ask for any of it. The platform noticed.

Intelligence briefs: Weekly AI-synthesized briefs per segment. 3 to 5 headline takes with operator analysis, 1 deeper story on a significant trend, watching ahead section, five-minute read.

ShelfLife editorial: Operator essays examining the numbers, patterns, and decisions that separate operators who last. Numbers nobody teaches, life alongside the business, AI that earns its keep.

Analytical tools: Account Economics, Product Strategy, Market Coverage, Alcohol Whitespace, The Read.

Account Economics: Account-level P&L that goes deeper than the top line. True contribution margin per account after trade spend, deductions, freight, and service cost.

Product Strategy: SKU performance with the math that matters. Velocity, contribution margin, and trend direction. Hero, star, fader, or kill candidate classification.

Market Coverage: Where you are, where you are not, and where it matters. Distributor scorecards, route coverage, venue-level whitespace.

Alcohol Whitespace: Every active license in the states you sell. On-premise and off-premise licenses searchable by state, type, and status.

The Read: What your data is telling you in plain language. Dollar-denominated opportunities and specific action lines.

Six segments: Beer, Spirits, Wine, Distributor, N/A & Functional, THC & Cannabis.

How intelligence briefs work: Scan 80+ sources, classify by segment, synthesize into intelligence, quality check before delivery.

How analytical tools work: Upload your data, platform connects it across tools, each tool surfaces what matters.